Social Media Marketing:
Ditch the Facade and Get Real to Go Viral: Social Media Marketing Success
Embrace authenticity in social media marketing. Ditch the facade, get real, and connect with your audience to create viral content that drives engagement.
In today’s world of social media marketing, authenticity is key to going viral. While social media influencers have long been criticised for creating an unattainable, picture-perfect image, a new trend is emerging—being real. Influencers who show their true selves, flaws and all, are gaining massive popularity. So, how can you harness this trend to boost your brand’s visibility?
Social Media Marketing
Social Media Marketing: Why Authenticity Works
In the past, many influencers crafted an artificial facade that seemed perfect but far from reality. This approach has lost its appeal, as viewers now crave genuine, relatable content. By embracing your imperfections and ditching the overly polished image, you can form stronger connections with your audience and generate viral social media ideas that resonate on a deeper level.
One popular format that exemplifies this trend is the “Family Day in the Life” video series. These videos showcase both the joys and struggles of everyday family life, from messy mornings to heartfelt moments. With creators earning millions of views, this format proves that real-life content is what viewers want to see. For example, a recent video in this category racked up an astounding 26 million views!
How Authenticity Creates Social Media Viral Ideas
Immersive Experience
Content that fully engages the viewer is a hit on social media. Incorporating sensory elements like ASMR (think soothing vacuuming sounds or talking through a skincare routine) can help relax and entertain your audience. This not only boosts watch time but also makes your content more shareable across platforms, driving up views.
Real Parenthood
Being real about the ups and downs of family life creates an emotional connection. Showing the joys and messiness of parenting resonates with viewers, especially parents who see themselves in your content. The key is to create moments that are not only heartwarming but relatable, enhancing engagement.
Embracing Chaos
Adding a layer of humour and chaos to your videos makes your content more dynamic and entertaining. This can be as simple as highlighting funny, absurd moments in your day-to-day life or embracing unexpected events. It opens your content to a broader audience, increasing its chances of going viral. Even today’s social media icons are moving towards this more genuine approach. Whether it’s on Instagram, TikTok, or YouTube, people are connecting with influencers and brands that keep it real. This shift isn’t just about video content—it applies to all social media channels. If you want to create viral social media ideas, ensure your brand’s messaging is authentic and relatable.
The Lesson for Your Social Media Strategy
If you want to succeed in social media marketing, take note: authenticity is the way forward. Viewers are done with perfect facades—they want to see the real you. By showing your struggles, flaws, and genuine personality, you can build trust with your audience and set the stage for viral success.
So, ditch the filters, embrace your imperfections, and get ready to connect with your audience like never before. Going viral doesn’t require a perfectly curated image; it’s about being real, relatable, and true to who you are.
Social Media Marketing expert Brendan Kane is a growth hacker for Fortune 500.
